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Reputation Matters: Withstanding a Reputational Crisis
The CEO of Scouts Canada is seen running away from reporters asking questions about past youth leaders’ sexual abuse of children. A social media hashtag designed to promote positive images of New York...
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Bookmark: Make Better Decisions
“No pain, no gain,” the saying goes. That’s true in most situations. But Steve McClatchy, author of the new book Decide: Work Smarter, Reduce Your Stress, and Lead by Example, says that most of us are...
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Crisis Control: Stakeholder Mapping and Scenario Planning
Globalization has created greater interdependence in our societal, economic and political systems. This is increasing the number of systemic risks faced by our organizations—as evidenced by the 2008...
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Strategic Communication Planning: Why the basics matter more than ever
In 2006, British supermarket giant Tesco announced its entry into the competitive U.S. market with the opening of hundreds of Fresh & Easy grocery stores in California and Nevada. The firm...
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Keeping Communication Plans Current, Focused and Flexible
Suzanne Henry Suzanne E. Henry is an award-winning public relations consultant and the CEO and president of Four Leaf Public Relations, a boutique communication practice headquartered in...
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Does Your Communication Plan Pass the Social Media Test?
All of us are charged with developing communication plans for our organizations or clients. And guess what? We usually fall back on the familiar, tried-and-true format: goals, objectives, strategies,...
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Execution Matters
I know that a plan is valuable just for the sake of helping us to understand all of the elements of an initiative, but I can’t be alone in noticing that often plans are developed, duly noted,...
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5 Steps to Selecting a Cause Marketing Partner
Quick: Can you think of any successful company today that’s not involved in some sort of cause marketing? There are a few. But as an active participant in the marketing and communication community, you...
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A Singapore University Boosts Its Brand Recognition with an Integrated Campaign
Singapore’s Nanyang Technological University needed to increase its brand recognition among potential students. In Singapore, competition is intense in the higher education sector, with six...
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